Field notes on video podcast production, launching, editing, repurposing and growing a show that publishes every week. Written by the crew that does this for a living.
Clip pricing is unusually opaque for something so widely sold. Here are actual numbers, what separates a £35 clip from a £65 one, and the hours you are really trading if you cut them at your kitchen table.
The comparison is usually framed as a choice between two formats. It is closer to a choice about one recording session, because the camera decides what you can publish later far more than it decides what people hear.
Spotify is testing an ad-skip button for Premium listeners on the same day it reported record margins, three hosts opened Apple Podcasts video to everyone, and a scary UK statistic needs unpicking. Plus the edit desk on the follow-up questions hosts never ask.
Every show wants a number. The real answer is that the episode decides, not the target, and the fastest way to ruin a short-form feed is to insist on a quota the conversation cannot support.
A cross-platform measurement standard arrives, Acast posts numbers that reframe where growth lives, and new data shows UK podcasting has far more room to grow than the American commentary suggests. Plus the edit desk on researching guests properly.
Most disappointing first months with an editor are not editing problems. They are handover problems: files that never arrive, folders nobody can identify, and a guest track sitting on a laptop in another country.
Apple pushed video podcasts to Mac and Apple TV, advertiser interest hit a twelve year high, and two studies claimed listeners cannot spot AI voices. Our take on all of it, plus this week's edit desk tip on getting usable video from remote guests.
Branded podcasts work when they serve the listener first and the brand second. Real examples from Dell, GE, McDonald's and Special Olympics, honest UK production costs, the measurements that actually mean something, and the situations where a podcast is simply the wrong tool.
Dynamic beats condenser in every real room, USB has caught up with XLR, and the best cheap podcast microphone has been the same for years. Named models at honest UK prices, plus the accessories that quietly waste your budget.
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Fifteen minutes, no pitch deck. Bring the idea, we'll bring the flight plan.
