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SERVICE // MODULE 02

Short-form clips

Your episode’s best moments, reframed 9:16 with captions built for sound-off feeds. This is how new listeners find the show.

01 // THE DEMO

What goes into a clip

Two builds of the same moment. Drag the divider to compare them: standard on the left, everything advanced adds on top on the right. Tap a speaker to hear either cut.

STANDARD£35 / CLIP

A clean, correctly-framed clip that respects the platform. This is the workhorse tier, most shows run standard for steady volume between episodes.

  • Best moments chosen by an editor, not an algorithm
  • Reframed 9:16 shot-by-shot, the speaker holds centre
  • Clean branded captions, timed to speech
  • Colour and loudness matched to the episode
  • Safe-zone framing for TikTok, Reels and Shorts
ADVANCED£65 / CLIP

A produced piece of content, built to hold a stranger for thirty seconds. If short-form is your main growth channel, this tier does the heavy lifting.

  • Everything in standard
  • Motion captions, the line that matters pulls the eye
  • Music bed cut to the rhythm of the speech
  • B-roll and cutaways covering the visual dead spots
  • Animated hook cards and end frames
  • Sound design: risers, hits and emphasis
STANDARD ADVANCED
DRAG TO COMPARE
02 // THE REEL

Straight off the feed

A rolling reel of shorts cut for client shows, exactly as they land on TikTok, Reels and Shorts.

03 // HOW IT WORKS

How we run it

Every clip is cut by a human editor, not an auto-clipper. That is the whole difference, and you can see it in the work.

THE HUNT

Finding the moments

Auto-clippers pull a transcript and cut at sentence boundaries, so they miss everything that lives between the words: the pause before a punchline, the laugh that actually lands, a guest dropping their guard. A human editor holds those beats, trims the flat ones and picks the moments that travel.

THE FRAME

Reframing for vertical

A 16:9 conversation doesn’t crop itself. We reframe every clip shot-by-shot so the speaker holds centre, reactions stay in frame, and nothing important lives outside the 9:16 window.

THE WORDS

Captions that hold

Most feed video plays silent, so the captions are the clip. Accurate, branded, timed to speech rhythm, with motion emphasis on the advanced tier to pull the eye to the line that matters.

THE DROP

The weekly drip

Three to five clips per episode, dripped across the week rather than dumped on day one. Music is chosen to reinforce the emotion of the moment, and every clip points somewhere: the full episode, the channel, the show.

04 // QUESTIONS

Asked before the first clip drops

Straight answers to what every show asks about this module.

How many clips do we get per episode?

Most shows take three to five clips per episode, enough to keep the feed alive between releases. You choose the quantity when you build your package, and you can change it any time.

Which platforms are they made for?

One 9:16 master works across TikTok, Reels and Shorts, framed inside every platform's safe zones so no caption ever hides behind a like button.

Who picks the moments?

A human editor, never an AI auto-clipper. Transcript-based tools cut at sentence boundaries and miss tone completely: the setup before a punchline, a guest going quiet, the beat where the room changes. Our editors watch the episode and choose what travels. Flag any timestamps you love and they jump the queue.

Can captions match our brand?

Yes. Fonts, colours and caption style are set up once, from your Launchpad kit or existing brand, then every clip wears them automatically.

What's the real difference between standard and advanced?

Standard is a clean, captioned, correctly-framed clip. Advanced is a produced piece of content: motion captions, music, B-roll and animation cut to the beat. If short-form is your main growth channel, advanced is the one doing the heavy lifting.

05 // FIELD NOTES

From the mission log

Related field notes, written by the crew that does this for a living.

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