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Spotify is testing an ad-skip button for Premium listeners on the same day it reported record margins, three hosts opened Apple Podcasts video to everyone, and a scary UK statistic needs unpicking. Plus the edit desk on the follow-up questions hosts never ask.
9 min readEvery show wants a number. The real answer is that the episode decides, not the target, and the fastest way to ruin a short-form feed is to insist on a quota the conversation cannot support.
7 min readA cross-platform measurement standard arrives, Acast posts numbers that reframe where growth lives, and new data shows UK podcasting has far more room to grow than the American commentary suggests. Plus the edit desk on researching guests properly.
10 min readMost disappointing first months with an editor are not editing problems. They are handover problems: files that never arrive, folders nobody can identify, and a guest track sitting on a laptop in another country.
8 min readApple pushed video podcasts to Mac and Apple TV, advertiser interest hit a twelve-year high, and two studies claimed listeners cannot spot AI voices. Our take on all of it, plus this week's edit desk tip on getting usable video from remote guests.
9 min readBranded podcasts work when they serve the listener first and the brand second. Real examples from Dell, GE, McDonald's and Special Olympics, honest UK production costs, the measurements that actually mean something, and the situations where a podcast is simply the wrong tool.
10 min readDynamic beats condenser in every real room, USB has caught up with XLR, and the best cheap podcast microphone has been the same for years. Named models at honest UK prices, plus the accessories that quietly waste your budget.
9 min readMost studio guides start with gear. The room decides more than the microphone does. Here is the full build in order: room, treatment, audio, camera, lighting and layout, with three honest UK budget tiers and the point where hiring beats building.
11 min readEvery guide lists the same six formats. This one adds what the lists leave out: the hours each format really takes, what it costs to make well, and which ones generate leads rather than just downloads.
10 min readNot sure what you need? Ask Matt. He'll tell you what's worth paying for and what isn't.
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